Stitch people: Jovanna

Suzie Blackman
Thursday, 5 October 2017

During our 9th birthday week I’m taking the opportunity to introduce some of the many folks that have supported It’s a Stitch Up behind the scenes. So without further ado, meet Jovanna!


Jovanna is the Graphic Designer responsible for our fab logo, which replaced my rather amateur creation in 2015, but she is also contributed SO much more to It’s a Stitch Up.

Jovanna and I met in 2011 as coworkers, but quickly became friends, bonding over our mutual love of barista espresso and design. Jovanna taught me everything I know about designing for print, InDesign and document grids – it’s thanks to her that our patterns are beautifully typeset and our packaging looks great.

It should come as no surprise that Jovanna is also a stitcher, though a master of crochet rather than knitting. Her gift for aesthetics and meticulous attention to detail are evident in her crochet creations, often formed of tiny stitches using sock yarn, including epic blankets:

Granny squares for sock yarn blanket in progress on my visit to Malmö, 2015

Granny squares for sock yarn blanket in progress on my visit to Malmö, 2015

FInished sock yarn blanket

The finished article in Jovanna’s stylish home

Another crochet sock yarn blanket for Jovanna’s son.

She makes beautiful critters for small people.


Aurora with fox buddy by Jovanna

Jovanna’s fox buddy for my daughter, Aurora

Crochet mini elephants by Jovanna

Then there’s the quirky crochet cacti she made for Geo Fleur.

Crochet Cacti by Jovanna

And the downright wacky Magical Mystery Vest commission.

Granny square Magical Mystery Vest a la Paul McCartney

Magical Mystery Vest on its proud owner

Jovanna now lives in Malmö, Sweden, which is one of my favourite places to visit for design inspiration. She always knows the best design shops, art museums, yarn shops and of course, coffee, but no trip to Malmö is complete without a pilgrimage to The Bridge (yes THE Bridge).

Look forward to hanging out soon, Jovanna!

The author

Suzie Blackman

The dyer, designer, photographer, creative technologist and maker-of-things behind It's a Stitch Up. She lives in East London in a home filled with colour, fluff and house plants.

Add a comment

We want this to be a safe and welcoming space for everyone regardless of gender, heritage, (dis)ability, sexual orientation, body shape/size or other identity. By commenting here you agree to follow our Code of Conduct. Comments are moderated.

Required fields are marked *

Your email will be kept private

More posts...